PathFactory-Eloqua Integration
Summary There are 2 ways to integrate PathFactory with your Eloqua Account: Eloqua API Send page view data Can help...
Eloqua Integration
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Storing PathFactory Data in Eloqua
Summary This article describes where PathFactory engagement data appears in Eloqua. Your PathFactory engagement data will only appear in Eloqua... -
Sending Data to Eloqua using PathFactory Webhooks
In this article we’ll outline the ways to send data to Eloqua via a PathFactory Webhook. Step 1: Creation of... -
Using PathFactory Data in your Eloqua Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Nurturing in Eloqua Using PathFactory Engagement Data
Described below are two nurture strategies that allow you to augment traditional Eloqua nurture campaigns with PathFactory engagement data. The...
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