Previously PathFactory would generate a thumbnail with a 4:3 ratio to optimize for our card promoters and various landing page views. This became problematic, however, when sharing PathFactory experiences in places such as social channels, since optimal image sizing in these spaces are more aligned to a 16:9 aspect ratio.

To solve this, we now generate a thumbnail with a max 600px width, and the height will be computed based on the aspect ratio of the image. This will occur for automatically generated thumbnails, but any images that are manually uploaded by your team to the Image Library moving forward will remain the original size.

In an effort of increasing visibility across the platform, we now showcase which experiences your configurations have been applied within. To view this, navigate to your Appearances, Languages or Links & Sharing configuration pages within the platform settings. As you click through the different configurations, a right-hand pane will be displayed that shows the experiences where the configuration has been added. It will also give you insight as to when the configuration was last updated. You can click on an experience name from this view to be taken directly to it for quick editing.

Appearances Configuration

To support the spacing requirements for this new section, we have also updated the behavior of the tabs within Appearances and Languages. Now, when viewing these pages on a smaller screen, the tabs will consolidate into a “More” drop-down instead of just truncating the names. This allows for clearer navigation as you build out various configurations.

If you are using persona and industry tags as attributes on your content, you’ve probably thought once or twice that it might be helpful to filter by them when working in the content library. If so, you are not alone! We’ve added these two tag types so you can now filter your content list view based on these attributes.

Content Library Filters

We recently provided the capability to add your own custom languages to our Languages configuration list. If you wanted to change the name of the configuration however, you would have to delete it and then add a new one. With this release, you will see an edit icon when you hover on a custom language which will open a pop-up to change the name and/or language code.

Note: This edit function does not apply for default languages in the platform.

Edit icon

Anytime a Parmonic or Limelight video is added to the platform, PathFactory will recognize the media type as video. This means that functions such as video start time, autoplay, and “show same channel video” will be available when adding the asset to a content track. When viewing the content track externally, a video icon will also be displayed for the asset instead of a webpage icon.

This will not be retroactively applied to existing Parmonic or Limelight URL types you have uploaded. You can however reupload these assets with the .csv upload function and it will update the media type to “video”. Make sure to select the overwrite option when uploading for this to work.

When you load an image into the platform, PathFactory will assign a source URL to that image, similar to what we do for content. This image source URL can now be found on the right-hand information pane within the Image Library when an image is selected. This can be particularly helpful if you are looking to embed that image within an HTML block on your PathFactory landing pages.

Image Library

As part of the updates to our Marketo integration, we have added improvements within the Marketo form configuration. This includes the following:

• In the Event Fields configuration, the fields that are available in the Marketo form are now selectable in the right hand column instead of having to manually enter the form field name
  • If the Marketo form field that is selected is of data type: datetime, the corresponding event field for the session / visitor activity must be a datetime field (ex. Event Time)
  • If the Marketo form field that is selected is of data type: integer, the corresponding event field for the session / visitor activity must be an integer field (ex. Assets Viewed)
• In the Custom Fields configuration, the fields that are available in the Marketo form are now selectable in the left hand column instead of having to manually enter the form field name
  • The Marketo form field must have a data type of “string” or “textarea” for custom fields configs
• For the actual exports, if the Marketo form field is of the “string” data type, any data that is passed to that field will be truncated to 255 characters if the value has more than 255 characters. This is to ensure that the form submission to Marketo does not fail.

Marketo Form Configuration

Building off of our improved thumbnail sizing outlined in the Core Platform section, we have also enhanced the thumbnail display for Explore pages and content track card promoters.

When you navigate to the Explore tab of the Appearances Configuration, you will see two new settings for thumbnail aspect ratio to set the width and height, giving you greater styling flexibility.

Thumbnail Aspect Ratio

Card promoters will also no longer be restricted to a 4:3 ratio. Instead, the height will be displayed based on the height of the actual image and width will be 248px to fit within the card container.

Example of a Card Promoter

We have added the option to prevent visitor tracking and cookies from being set on Website Campaign URL path configurations. This ensures that if your visitor engages with the webpage URL, no tracking or cookie setting will occur. Once they engage with the PathFactory promoter and enter into the track, then our tracking scripts will run and cookies can be set if the visitor has provided consent.

To turn on this toggle, navigate to the desired URL within the Website Campaigns section of Campaign Tools. You’ll see the right-hand information pane which now includes this feature.

Enabled toggle

If you’ve incorporated a content track into a microsite, you may have noticed that the logo on both on the microsite header as well as the track is being displayed. This occurs when viewing Target flow tracks or Recommend topic sidebar tracks in a microsite and the header appearance has a logo applied. To resolve this, we have implemented the following behavior:

• If your header appearance has a logo, then your Target flow or Recommend topic sidebar track logo will not display when viewed within a microsite
• If your header appearance does not have a logo, then your Target flow or Recommend topic sidebar track logo will display when viewed within the microsite
• When your Target flow or Recommend topic sidebar track are viewed separately (not as part of a microsite) they will still display the logo as usual.

These changes are irrespective of whether the microsite navigation bar is turned on or off, as when it’s turned off there is typically a custom navigation being applied.

In an effort to clean up the tabs within the Appearance Configuration page, we have consolidated the landing page information into the Microsite Builder tab.

Now you can find microsite level settings that will impact your entire microsite, as well as your landing page level settings to adjust layout, font, filter and card styling. Easily style your microsite appearance from within one place.

Appearances Landing Page Configuration

Since launching our enhanced search and filter options for landing pages, we have received fantastic feedback from our customers on how we can continue to improve the look, feel and functionality of these pages!

Two feedback items we have addressed for this release include:

• Adjusting long filter values to a second line so they are not cut off within the filter drop down view
  Topics example

• Removing the search component from filters with a fixed number of values, ex. funnel stage.
  Funnel Stages checklist