Why give your prospects just a snack when you can give them a buffet of delicious content to consume!
Use a Content Track as the destination click for a social post or digital ad. Consider letting visitors look at one piece of content, such as an infographic, for “free” and then adding a form on the more important asset within the Content Track.
Who is the Target Audience?
- Typically early stage prospects with varying degrees of knowledge and interest about your company, products and services.
What Channels Will You Use to Promote?
- Twitter, LinkedIn, Facebook, any social media that allows a URL, display ad banners, retargeting ads, etc.
Content Required:
- 4-6 related assets, mostly aimed at Top of Funnel audience
- Lead capture form
Measurements of Success
- Average assets viewed >1
- Amount of time visitors are spending with the content (engagement time)
- Form submissions compared to the conversion rate of other social/digital campaigns