Webhook field definitions

Webhook Name:

This is the name that you give to the webhook when you create it in our platform.

Event Type:

This field will have the name of the type of action that triggers the webhook. In this case it would be “Form Capture”.

Event Time:

Actual data/time when the PathFactory standard form was submitted.

Event Date:

The actual date when the form was submitted, recorded in your PathFactory install timezone.

Form Name:

The name of the standard form that you have given to the PathFactory standard form.

Visitor Email:

The email address of the visitor having submitted the PathFactory standard form.

Visitor Name:

First and last name of the visitor having submitted the PathFactory standard form.

First Name:

First name of the visitor having submitted the PathFactory standard form.

Last Name:

Last name of the visitor having submitted the PathFactory standard form.

Job Title:

Job title of the visitor having submitted the PathFactory standard form.

Phone Number:

Phone number of the visitor having submitted the PathFactory standard form.

Company:

Company name of the visitor having submitted the form.

Opt In:

If the opt-in field was present in our native form, this field will store the value that the visitor selected. If the visitor selects “Yes” to Opt-in, the underlying value passed will be “1”. If the visitor selects “No” to Opt-in, the underlying value passed will be “0”.

Experience ID:

Each Target and Recommend Content Track has a unique ID. This value will be captured in this field. The unique ID is shown below.

Experience Name:

The name of the PathFactory content track as shown below.

Experience External ID:

The value provided in the External ID attribute from the Content Track that was visited during the session.

Content External ID:

The external ID (as defined in the Content Library) of the asset the form was completed on.

Content Type:

The Content Type of the asset the form was completed on.

Content Media Type:

The type of the asset – PDF, webpage, video, on which the native form submission has occurred.

Content Title:

The title of the content on which the form submission occurs. The content title can be set when a piece of content is uploaded to the Content Library in T2 and Recommend.

Content Source URL:

The underlying URL of the content asset from which the asset can be accessed outside of content tracks.

Content URL:

The content asset URL.

Custom Fields:

You also have the option to send to the external form static data points using our “Custom Fields” option. You can think of these data points as being similar to hidden form fields: You can send data such as Campaign ID or Lead Source via a hidden form field. The Custom fields allow you to send similar data points.

Query String:

Returns any values captured by a query string which you have added to the content experience URL.

Webhook Name:

This is the name that you give to the webhook when you create it in our platform.

Event Type:

This is the type of action that triggers the webhook. In this case it would be “Visitor Activity”.

Event Time:

The actual date/time when the visitor finished engaging with all of your content tracks, recorded in your PathFactory install timezone.

Event Date:

The actual date when the visitor finished engaging with all of your content tracks, recorded in your PathFactory install timezone.

Visitor Activity Name:

The name of the activity that was set up and which triggered the “Visitor Activity” webhook form submission.

Experience External ID:

The value provided in the External ID attribute from the Content Track that was visited during the session.

Experience LookBook ID:

Each Target and Recommend Content Track has a unique six digit ID. This value will be captured in this field.

City:

The name of the city inferred from the IP address associated with the visitor.

Country:

The country name inferred from the IP address associated with the visitor.

Region:

The region name inferred from the IP address associated with the visitor.

Visitor Activity Type:

This will have the value of “Engagement Score”, “Multiple Asset Engagement”, or “Specific Content Engagement” depending on the activity that triggered the “Visitor Activity” webhook form submission.

Experience Name:

The name of the last PathFactory content track that the contact engaged with and on which the Activity was triggered.

Is Known Visitor:

Whether the visitor has an email address associated with their record.

Known Visitor Email:

The email address of the visitor.

Known Visitor Email Domain:

the domain associated with the email address of the visitor.

Browser:

The name of the browser that the contact used to engage with content tracks during the session – Chrome, FireFox, etc.

Device Type:

Mobile, Desktop, etc.

Operating System:

Operating system the visitor was on to engage with the content tracks during the session – iOS, Windows, etc.

Referrer URL:

The URL that the visitor was on and from which they clicked to launch the first PathFactory content track during the session.

Referrer Source:

We use the referrer_url and attempt to infer a source name. Example: if the referrer_url has a “http://twitter.com/[twitter.com]”, the referrer source would be “Twitter”.

Referrer Medium:

Every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).

ISP Domain:

The company name or internet service provider derived from IP address of the visitor.

Session ID:

The unique identifier given to the session.

Query String:

Returns any values captured by a query string which you have added to the content experience URL.

Session Start Time:

The actual date/time of when the visitor started engaging with a PathFactory content asset, recorded in your PathFactory install timezone.

Session Start Time (UTC):

The actual date/time of when the visitor started engaging with a PathFactory content asset recorded in UTC.

Session End Time:

The actual date/time of when the visitor finished engaging with the PathFactory Content Track in the session, recorded in your PathFactory install timezone.

Session End Time (UTC):

The actual date/time of when the visitor finished engaging with any of your PathFactory Content Tracks recorded in UTC.

Session Engagement Score:

Score given to the visitor for the session. You are able to configure what score will be given based on different levels of engagement.

Session Engagement Time:

Total time the visitor spent engaging with all of the PathFactory content assets during the session combined.

Session Total Views:

The total number of times the assets have been viewed.

Session Assets Viewed:

Number of unique content assets viewed during the session.

Session Likes:

The number of times a visitor clicked on the Like button during the session.

Session Shares:

The number of social media shares – facebook, Twitter, LinkedIn an asset(s) recorded during the session.

Session Captures:

The number of form captures that occurred during the session.

Session Last Viewed Content Title:

The public title of the last piece of content viewed in a session. The content title can be set when a piece of content is uploaded to the Content Library in T2 and Recommend.

Session Last Viewed Content Source URL:

Underlying URL of last viewed asset in the session.

Session Content Journey:

The order of assets viewed during the session. The assets will be represented by their unique URL slugs in this format:
[ContentAsset1][ContentAsset2][ContentAsset3]

Session Content List – Time Thresholds Met:

All the content assets viewed during the session which had their time thresholds met. The assets will be represented by their unique URL slugs.

Session Content External ID List – Time Thresholds Met:

The external IDs (as defined in the Content Library) of all assets where the time threshold was met.

Session Topics List – Time Thresholds Met:

The topics for each content asset which has their time threshold met during the session.

Session Content Types List – Time Thresholds Met:

The asset type for each content asset which had its time threshold met during the session.

Session Funnel Stages List – Time Thresholds Met:

The funnel stage of each content asset which had its time threshold met during the session.

Session Business Units List – Time Thresholds Met:

The business unit of each content asset which had its time threshold met during the session.

SID:

The unique identifier number of the organization from which the visitor is viewing the content experience.

Company Name:

The name of the company from which the visitor is viewing the content experience.

Specific Content Engagement Only:

The following fields will only be fired only if the Visitor Activity is the “Specific Content Engagement” Visitor Activity Type. Each field corresponds to the specific asset selected in the “Specific Content Engagement” Visitor Activity

• Content External ID – The external ID as defined in the Content Library
• Content Media Type – The Media Type of the specific asset (as shown in the Media Type column in the Content Library Table)
• Content Source URL – The source URL of the specific asset
• Content Title – The title of the specific asset
• Content Type – The Content Type of the specific asset
• Content URL – The URL the asset was displayed at