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Using a Content Track as your Marketo Form Confirmation Page

Contents

Summary

Redirecting visitors from a Thank You landing page into a Content Track is a great way to promote your content to interested prospects.

This article covers:

  • How to redirect form fills to a Content Track
  • How to set up this redirect if you are using a Universal/Global Form

Scenario:

  • You have an external landing page with a Marketo form
  • You want to send visitors who fill out the form to a Content Track, rather than simply to a static Thank You page
  • You want those PathFactory visitor activities to be tracked and the data to be sent to Marketo

Redirect Form Fills to a Content Track

  1. Create a landing page in Marketo and add the code below using the HTML element:
    Note
    		 This page will appear blank to visitors before they are quickly redirected into a Content Track. This page essentially acts as a bridge, so the visitor’s email address can pass from the submitted form into the PathFactory platform.
    This allows PathFactory to immediately identify the visitor, and track their activity.

    PathFactory-Redirect.html

    <script>
var lbUrl = getUrlParameter("lb_redirect");

if (lbUrl) {
var lbLink = document.createElement("a");
lbLink.href = lbUrl;
document.location.href = lbUrl + (lbLink.search ? "&" : "?") + "lb_email={{lead.Email Address}}";
}

function getUrlParameter(name) {
name = name.replace(/[\[]/, '\\[').replace(/[\]]/, '\\]');
var regex = new RegExp('[\\?&]' + name + '=(.*)');
var results = regex.exec(location.search);
return results === null ? '' : decodeURIComponent(results[1].replace(/\+/g, ' '));
};

</script>
  2. In the Marketo forms settings select Follow Up With: External URL, and enter the following URL:
    http://YourMarketoBaseURL/PathFactory-Redirect.html?lb_redirect=

    • Replace YourMarketoBaseURL with the URL of your Marketo instance
    • The PathFactory-Redirect.html component is the landing page that you created in step 1
    • Replace  with the URL of the Content Track you want to send visitors to
      image
      Thank You Page configuration

      Note: You can use the URL of any Target Track, Recommend Track, Explore Page, or Route.

      imageExample of a Content Track

  3. Your External URL will now be in the following format:
    http://YourMarketoBaseURL/PathFactory-Redirect.html?lb_redirect=http://YourCompany.pathfactory.com/c/ExampleContentName?x=ContentExperienceID

Redirect Form Fills when using a Universal Form

If you are using a Universal/Global Form in Marketo, you must ensure that you have created a field for PathFactory Content Track names.

  • Field Name: Track Name

From the landing page, the track name will be passed as a hidden field.

On the Thank You page you can Add Choice, specify the track name you want to redirect to, and create a specific url for that value.

Click here for more information on these Marketo functions.

Updated on April 13, 2023
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