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Using a Content Track as your Marketo Form Confirmation Page

Contents

Summary

Redirecting visitors from a Thank You landing page into a Content Track is a great way to promote your content to interested prospects.

This article covers:

  • How to redirect form fills to a Content Track
  • How to set up this redirect if you are using a Universal/Global Form

Scenario:

  • You have an external landing page with a Marketo form
  • You want to send visitors who fill out the form to a Content Track, rather than simply to a static Thank You page
  • You want those PathFactory visitor activities to be tracked and the data to be sent to Marketo

Redirect Form Fills to a Content Track

  1. Create a landing page in Marketo and add the code below using the HTML element:
    Note
    		 This page will appear blank to visitors before they are quickly redirected into a Content Track. This page essentially acts as a bridge, so the visitor’s email address can pass from the submitted form into the PathFactory platform.
    This allows PathFactory to immediately identify the visitor, and track their activity.

    PathFactory-Redirect.html

    <script>
var lbUrl = getUrlParameter("lb_redirect");

if (lbUrl) {
var lbLink = document.createElement("a");
lbLink.href = lbUrl;
document.location.href = lbUrl + (lbLink.search ? "&" : "?") + "lb_email={{lead.Email Address}}";
}

function getUrlParameter(name) {
name = name.replace(/[\[]/, '\\[').replace(/[\]]/, '\\]');
var regex = new RegExp('[\\?&]' + name + '=(.*)');
var results = regex.exec(location.search);
return results === null ? '' : decodeURIComponent(results[1].replace(/\+/g, ' '));
};

</script>
  2. In the Marketo forms settings select Follow Up With: External URL, and enter the following URL:
    http://YourMarketoBaseURL/PathFactory-Redirect.html?lb_redirect=

    • Replace YourMarketoBaseURL with the URL of your Marketo instance
    • The PathFactory-Redirect.html component is the landing page that you created in step 1
    • Replace  with the URL of the Content Track you want to send visitors to
      image

      Note
      		 You can use the URL of any Target Track, Recommend Track, Explore Page, or Route.

      image

  3. Your External URL will now be in the following format:
    http://YourMarketoBaseURL/PathFactory-Redirect.html?lb_redirect=http://YourCompany.pathfactory.com/c/ExampleContentName?x=ContentExperienceID

Redirect Form Fills when using a Universal Form

If you are using a Universal/Global Form in Marketo, you must ensure that you have created a field for PathFactory Content Track names.

  • Field Name: Track Name

From the landing page, the track name will be passed as a hidden field.

On the Thank You page you can Add Choice, specify the track name you want to redirect to, and create a specific url for that value.

Click here for more information on these Marketo functions.

Updated on October 3, 2022
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