Using a Content Track as an Eloqua Confirmation Page

Contents

Summary

Redirecting visitors from a Thank You landing page into a Content Track is a great way to promote your content to interested prospects.

This article covers:

How to redirect form fills to a Content Track

Scenario:

You have an external landing page with a Eloqua form
You want to send visitors who fill out the form to a Content Track rather than a static Thank You page
You want those PathFactory visitor activities to be tracked and the data to be sent to Eloqua

Redirect Form Fills to a Content Track

Create a landing page in Eloqua and add the code below using the HTML element:

PathFactory-Redirect.html

<!-- wp:code -->
<pre class="wp-block-code"><code>&lt;script>
var lbUrl = getUrlParameter("lb_redirect");

if (lbUrl) {
var lbLink = document.createElement("a");
lbLink.href = lbUrl;
document.location.href = lbUrl + (lbLink.search ? "&amp;" : "?") + "lb_email=&lt;span class=eloquaemail >EmailAddress&lt;/span>";
}

function getUrlParameter(name) {
name = name.replace(/&#91;\&#91;]/, '\\&#91;').replace(/&#91;\]]/, '\\]');
var regex = new RegExp('&#91;\\?&amp;]' + name + '=(.*)');
var results = regex.exec(location.search);
return results === null ? '' : decodeURIComponent(results&#91;1].replace(/\+/g, ' '));
};

&lt;/script>
</code></pre>
<!-- /wp:code -->

Note

After submitting a form, this page will briefly appear blank to visitors before they are quickly redirected into a Content Track. This page essentially acts as a bridge, so the visitor’s email address can pass from the submitted form into the PathFactory platform. This allows PathFactory to immediately identify the visitor, and track their activity.

Create a form in Eloqua.
Add an “Update Contacts – With Form Data” form processing step, and set the unique identifier as Email Address.
Add a “Redirect to Web Page” form processing step, and select Send to an External URL.
Enter the following URL:
http://YourEloquaBaseURL/PathFactory-Redirect.html?lb_redirect=
- Replace YourEloquaBaseURL with the URL of your Eloqua instance
- The PathFactory-Redirect.html component is the landing page that you created in step 1
- Replace with the URL of the Content Track you want to send visitors to
  
  Note
  You can use the URL of any Target Track, Recommend Track, Explore Page, or Route.
Your External URL will now be in the following format:
http://YourEloquaBaseURL/PathFactory-Redirect.html?lb_redirect=http://YourCompany.pathfactory.com/c/ExampleContentName?x=ContentExperienceID