Using a Content Track as an Eloqua Confirmation Page

Contents

Summary

Redirecting visitors from a Thank You landing page into a Content Track is a great way to promote your content to interested prospects.

This article covers:

How to redirect form fills to a Content Track

Scenario:

You have an external landing page with a Eloqua form
You want to send visitors who fill out the form to a Content Track rather than a static Thank You page
You want those PathFactory visitor activities to be tracked and the data to be sent to Eloqua

Redirect Form Fills to a Content Track

Create a landing page in Eloqua and add the code below using the HTML element:

PathFactory-Redirect.html

<script>

var lbUrl = getUrlParameter("lb_redirect"); 


if (lbUrl) {

var lbLink = document.createElement("a");

lbLink.href = lbUrl;

document.location.href = lbUrl + (lbLink.search ? "&" : "?") +
 "lb_email=<span class=eloquaemail>EmailAddress</span>";
}


function getUrlParameter(name) {

        name = name.replace(/[\[]/, "\\[").replace(/[\]]/, "\\]");

        var regex = new RegExp("[\\?&]" + name + "=([^&#]*)"),

        results = regex.exec(location.search);

        return results === null ? "" : decodeURIComponent(results[1].replace(/\+/g, " "));

    }

</script>

Note

After submitting a form, this page will briefly appear blank to visitors before they are quickly redirected into a Content Track. This page essentially acts as a bridge, so the visitor’s email address can pass from the submitted form into the PathFactory platform. This allows PathFactory to immediately identify the visitor, and track their activity.

Create a form in Eloqua.
Add an “Update Contacts – With Form Data” form processing step, and set the unique identifier as Email Address.
Update Contacts button
Add a “Redirect to Web Page” form processing step, and select Send to an External URL.
Send to External URL radio button
Enter the following URL:
http://YourEloquaBaseURL/PathFactory-Redirect.html?lb_redirect=
- Replace YourEloquaBaseURL with the URL of your Eloqua instance
- The PathFactory-Redirect.html component is the landing page that you created in step 1
- Replace with the URL of the Experience you want to send visitors to.
  Note: You can use the URL of any Target Track, Recommend Track, Explore Page, or Route. Click the Share button as shown below, to generate a URL link for the given track.
  
  Target Track Share button
Your External URL will now be in the following format:
http://YourEloquaBaseURL/PathFactory-Redirect.html?lb_redirect=http://YourCompany.pathfactory.com/c/ExampleContentName?x=ContentExperienceID