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Preview and Publish your Explore Page

Summary

Now that you’ve finished building your Explore page, you’re ready to publish it!

This article covers:

Warning
Important: for any traffic coming from an email sent by your marketing automation platform you must use a query string in the URL which merges in the email address of the recipient. For more detail, see “sending the Explore page as a link in an email” within the Publish an Explore Page section below.

Preview an Explore Page

  1. Select the Explore Page you want to preview.
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  2. Click on the Eye Icon button in the top right.
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  3. Your Explore Page will open as a preview in a new tab.
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Note
Previewing your Explore page will not affect the page’s analytics.

Publish an Explore Page

There are 2 ways to publish and share your Explore Page:

  • Use a URL to link to the page (including special considerations when linking from an email)

  • Use HTML to embed the Explore page in an email or webpage


  1. Select the Explore Page you want to publish.
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  2. Click the Share button in the top right corner.
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  3. Select a content asset for your visitor to start on if you prefer to bypass the Explore tile landing page. If you are NOT deploying your Explore Page in an email and do not require any custom query string parameters be appended, you can simply click the “copy” button highlighted below.
    image

    Note
    The default is for visitors to begin on the Explore/landing page.
  4. Select and copy the URL according to where you are using the link:

    Select a content asset for your visitor to start on if you prefer to bypass the Explore tile landing page. If you are NOT deploying your Explore Page in an email and do not require any custom query string parameters be appended, you can simply click the “copy” button highlighted below.

    • If you’re sending the Explore page as a link in an email you must select your Marketing Automation Platform (MAP) in the Query String section in order to ensure email tracking and metrics are collected. 

      image

      Note
      If you are using this link within an email, using this feature ensures that PathFactory is able to de-anonymize the visitor when they click the email link.
    • If you’re sharing the Explore page on any non-email channel you can simply Click the Clipboard Icon to copy the URL. Remember you can add custom query strings using our Custom Query String functionality if desired. You can now paste this URL to be deployed anywhere.


Embed HTML in Email or Webpage 

  1. Select the Explore Page you want to publish from the Explore page.
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  2. Click the Email Icon in the top right corner.
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  3. Select and deselect the content assets which will be shown in the email. A preview of the selected assets is displayed beneath the list. 

    Note
    Deselecting content assets in this configuration window does not remove them from the content track. This only changes which content assets will be shown in this particular email.

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  4. Select the alignment of your content assets.
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  5. If you are embedding the track in an email, ensure you select your Marketing Automation Platform in the Query String dropdown (this ensures that PathFactory is able to identify the visitor when they open the email link).

    Note
    If you are embedding the track on a website, you do not need to select your Marketing Automation Platform from this list, but may wish to use other Custom Query Strings such as UTM tags.

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  6. Click Copy HTML. You can now paste this HTML embed code into your emails or onto your webpage.

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Updated on June 29, 2022

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