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Path Analytics: Overview Dashboard

Summary Charts

The dashboard charts provide a snapshot of how your PathFactory marketing has performed in the latest period.

These charts help you quickly answer the following questions:

  • How engaged are your visitors?
  • How many visitors have you had across all Content Tracks?
  • How many accounts have engaged with your Content Tracks?
  • How many of your content assets have been viewed across all of your Content Tracks?
Note
Customize this view by selecting a specific time-frame for your data (the past 7, 30, 60, 90, or 365 days), and choosing between daily or cumulative views.

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Engaged Intent

This table shows how much engagement your Content Tracks have collectively generated in the defined period.

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Each chart summary compares the data from the selected time-frame to the total data from the past 365 days.

What is Engaged Intent?
Engaged Intent is a PathFactory-specific metric which is calculated based on your visitors’ time spent with content.
The number is the sum of all engagement scores earned by visitors across all of your content tracks.
Engagement scores are set on an asset level, which means you can specify how long a visitor has to spend on any given content asset before they earn a score, as well as what score they will earn. This allows you to set higher scores for high-value assets.


Visitors

This table shows how many visitors you had across all content tracks in the defined period.

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  • Each chart summary compares the data from the selected time-frame to the total data from the past 365 days.
  • Click View All Visitor Insights to go to the Visitors page.

Accounts

This table shows how many accounts engaged with any of your content tracks during the defined period.

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  • Each chart summary compares the data from the selected time-frame to the total data from the past 365 days.
  • Click View All Account Insights to go to the Accounts page.

Content Asset Views

This table shows the total number of content assets which were viewed during the defined period.

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  • Each chart summary compares the data from the selected time-frame to the total data from the past 365 days.
  • Click View All Content Insights to go to the Content page.

Additional Insights

Each of the following topics is displayed on two charts: one for the selected time-frame, and one for the past 365 days.

Visitor’s Engaged Intent

This stacked bar chart displays the total number of known and unknown visitors your Content Tracks received, sorted by engaged intent.

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Account Distribution

This chart displays the total number of accounts which engaged with your Content Tracks, sorted by engaged intent.

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Topic Engagement

This chart displays your top 5 topics according to the engagement time they are associated with.

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Updated on August 8, 2022

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