What are Visitor Activities?
PathFactory’s Visitor Activities allow you to define exactly what meaningful visitor engagement is to you. PathFactory tracks how long visitors spend on individual assets, but you can make this data even more actionable by creating visitor activities to define specific actions that you want to record.
A Visitor Activity is a defined activity that has a configured engagement threshold to be met in a session. Whenever a visitor meets that threshold, the activity is created and associated to them. Each activity is given its own name so they can be identified in analytics and provided in any event data if being sent in a webhook to a third party system.
Types of Visitor Activities
There are three types of Visitor Activities:
Engagement Score Visitor Activity
This activity is based on the engagement score achieved by a visitor while viewing content in a Content Track.
What is an Engagement Score?
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Content Engagement Score: Each content asset has an engagement score which can be configured in the Content Library. Set how long a visitor must view the content asset, and what score they will receive when they do.
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Session Engagement Score: This is the sum of all Content Engagement Scores earned by a visitor during their session.
Multiple Asset Engagement Visitor Activity
This activity is based on a visitor viewing multiple pieces of content for a set amount of time in a Content Track.
Specific Content Engagement Visitor Activity
This activity is based on a visitor viewing a specific content asset for a set amount of time in a Content Track.
Why do you use Visitor Activities?
Visitor Activities are what help you go beyond the click. Click-through rates (CTR) only let you know that visitors click a button or link, but they don’t tell you anything about how visitors are actually interacting with your content.
PathFactory records how long visitors spend on each content asset and can also track their path through content tracks. This can then be used to indicate whether visitors are actually spending time with your content or simply passing through.
The various types of visitor activities help to further organize this information for you. A visitor’s session may be significant for different reasons, and having more detailed information about their behavior helps create more robust prospect profiles.
How do Visitor Activities work?
1. Create Activities |
Create Visitor Activities for the different visitor behaviors and engagement levels you want to capture. |
2. Create Webhook |
Create a Visitor Activity webhook; if there is no webhook the data will not be sent to your third party application. However, this data will still be recorded and available in your PathFactory analytics. |
3. Collect Data |
Visitor Activity data is captured every time a visitor’s behavior meets the defined criteria. |