Get people excited about your event using a Content Track to host all of your pre- and post- event content. Are you participating in a conference or trade show, hosting a customer or prospect event, or gathering speakers?
Put your Registration page in a Content Track along with 2-3 other prep assets. One could be a page about the speaker(s) if it’s a webinar or live event. If you’re promoting a trade show, add in a map of how to find your booth or party. Add in a third-party article to support your message as well.
Who is the Target Audience?
- Various audiences based on the event.
What Channels Will You Use to Promote?
- Email, social, sales team, website, conference promotions.
- Any content (yours or the event organizer’s) about the event:
- Who is presenting?
- Why you should attend
- How to register
- Venue details, map
- Videos and photos
- Supporting content relating to your message at the event
- Lead capture form
Measurements of Success
- Production time and effort
- Number of registrations
- Engagement time with content