Best Practices

Best Practices: Promoters

Promoters are the prompts which lead visitors through your Content Tracks to new content.
There are different types of promoters for PathFactory’s different products, and these best practices will help you understand when to use each of the promoters.

Best Practices: Forms

PathFactory offers the ability to customize exactly how and when your forms appear, including the ability to create engagement-based forms (ie. the form only appears once the visitor has achieved a certain level of engagement with your content).

Need some help understanding how to adapt your gating strategy?
Check out this infographic for a quick explanation of how your marketing goals can inform how you gate your content:

Gating Strategies

Looking for something more in-depth? Check out this guide to learn more about the top 3 use cases we see for forms:

Updated on June 30, 2022

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