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Analytics for All Recommend Tracks

  1. Click on Recommend in the lefthand navigation panel.
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  2. You are now on the Recommend Track page, which shows all of your Recommend Tracks. Click on Recommend Analytics in the top right corner.
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  3. You are now on the analytics page for all Recommend Tracks.
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  4. For definitions of the Analytics fields see below.

Understanding Recommend Analytics: Multi-Track View

This article provides detailed definitions to help you understand the analytics of all Recommend Tracks you’ve created. If you want definitions to understand the analytics from a single Recommend Track, click here.

Notes

  • Scroll horizontally on any table to view all fields.
  • Sort tables according to any field by clicking on the column header.
  • Download any of the tables in CSV format by clicking Download CSV underneath the bottom right corner of the table.

Overview Tab

The Recommend Analytics Dashboard gives you an overview of how all your recommend experiences are performing.

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  • Headline – Provides a high level summary of how all your Recommend Tracks are performing. Includes information on total unique visitors, total asset views, average binge rate, increase from single asset views to multiple asset views, and the total amount of time visitors viewed additional assets beyond the first.
  • Unique Visitors – Total number of unique visitors that have engaged with any of your Recommend Content Tracks.
  • Total View Time – This is the total amount of time your audience has spent engaging with your Recommend Content Tracks.
  • Total Sessions – Total number of times your Recommend Content Tracks have been visited.
  • Incremental View Time – Total amount of time your audience spent viewing assets beyond the first asset in a Recommend Content Track.
  • Form Submissions – Total number of PathFactory standard forms submitted by visitors while engaging with your Recommend Tracks. If you are using PathFactory’s Capture Tag, this number will be the total number of PathFactory standard forms as well as external and custom forms.
  • Average View Time Across Tracks – Average amount of time that each visitor spent within any of your Recommend Content Tracks.

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  • Views to Content
    • First Content Asset: Total number of times the first asset in a Recommend Content Track was viewed.
    • Incremental Content Assets: Total number of additional content assets viewed beyond the first asset in a Recommend Content Track.
    • Total Content Asset Views: Total number of times any content asset was viewed in a Recommend Content Track.
    • More Views of Your Assets: Percentage of content viewed beyond the first asset, calculated by dividing Incremental Content Assets by the First Content Assets in a session.
  • Engagement Time
    • First Asset View Time – Total time your visitors spent viewing the first asset in any of your Recommend Tracks.
    • Incremental View Time – Total time your visitors spent viewing any assets beyond the first in any of your Recommend Tracks.
    • Total Engagement – Total time your visitors spent viewing your Recommend Tracks.
    • More Time Spent on Your Assets – Percentage of additional time your visitors spent viewing content assets beyond the first asset, calculated by dividing Incremental View Time by First Asset View Time.
  • Visitors Distribution – Chart showing the total known and unknown visitors, and known and unknown bingers.
  • Visitor Activities Chart – Chart showing up to the top 8 Visitor Activities whose conditions were met from all your Recommend Tracks during the specified time period.
  • Attribution – If you have been using UTM parameters in your Recommend Track URLs, this section will display where your traffic is coming from, and is sortable by the various UTM parameters (ie. Source, Content, Campaign, Term, Medium).

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  • 5 Most Viewed Assets – Based on aggregated views, this shows you the top 5 viewed assets throughout all your Recommend Content Tracks.
  • Top 5 Visitors – Based on assets viewed by visitors, this shows you your top 5 engaged visitors across all your Recommend Content Tracks.
  • Top 5 Tracks – Based on total views per experience, this shows the top 5 Recommend Content Tracks that you currently have.

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Filters

You are able to filter the Overview Analytics according to the following:

  • Only Known Visitors – Selecting this filter will cause only analytics from Known visitors to be displayed.
  • Show Excluded Visitors – Selecting this filter will cause visitors from white-listed email addresses and IP addresses to be included in the analytics.
  • Date Range – You are able to set the date range to display only data from the specified time. Preset values of Past 7, 30, or 60 days are available, but you can also set your own custom timeframe.

Experiences Tab

The Experiences tab allows you to view engagement data according to your various Recommend Tracks.

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  • Experience – The name of the Recommend Track.
  • Visitors – Total number of individuals who viewed your content experiences.
  • Bingers – Total number of visitors who have viewed two or more content assets during a single session.
  • Known Visitors – Total number of visitors who have been identified; this means that an email address has been associated with the individual’s engagement data.
  • Total Views – Total number of times any content asset was viewed in an experience.
  • Sessions – Total number of times an experience was visited.
  • Views/Session – The average number of content asset views per session. This is calculated by dividing the total number of views by the total number of sessions.
  • Average Session Time – The average amount of time a visitor has spent viewing a content experience across all sessions. This is calculated by dividing the Total Time by the number of sessions.
  • Average View Time – The average amount of time a visitor has spent viewing a content asset. This is calculated by dividing the Total Time by the Total Views.
  • Capture Rate – A percentage representing the frequency of visitors to a specific experience being identified by submitting a form. This is calculated by dividing the number of forms submitted by the number of times a form was presented to visitors.
  • Like Rate – A percentage representing the frequency of visitors to a specific experience liking content assets. This is calculated by dividing the number of likes by the total content asset views.
  • Share Rate – A percentage representing the frequency of visitors to a specific experience sharing content assets. This is calculated by dividing the number of shared content assets by the total content asset views.

Content Tab

The Content tab allows you to view engagement data according to the content assets in any of your Recommend Tracks.

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  • Internal Name – The name given to a content asset which is only visible within your PathFactory instance, and is not visible to the public.
  • Public Title – The public-facing title of a content asset.
  • Experience – The name of the Recommend Track the content asset is in.
  • Total Views – The total number of times a content asset was viewed in the given Recommend Track.
  • Average View Time – This is the average amount of time that visitors spent on each content asset in the given Recommend Track.
  • Captures – The total number of visitors who identified themselves by filling out a form on a given content asset within the given Recommend Track.
  • Emails – The total number of emails sent sharing a given content asset within the Recommend Track.
  • Likes – The total number of likes each content asset generated within the given Recommend Track.
  • Shares – The total number of times each content asset was shared from the given Recommend Track.
  • Click Rate – The percentage of how often each content asset was clicked on after being promoted to a visitor. This number is calculated by dividing the total number of clicks from visitors selecting that content asset by the total number of impressions (an impression is counted as every time a content asset was shown to a visitor in a promoter).
  • External ID – The optional, non-unique ID given to the content asset.

Visitors Tab

The Visitors tab allows you to view engagement data according to the visitors in any of your Recommend Tracks.

Visitor Journeys per Sessions

The Visitor Journeys per Session tab allows you to further drill down and see the engagement data from each visitor session.

All Visitor Journeys per Session tables have two CSV options available to download.

  • Sessions – Provides session-based information such as total assets viewed during a given session, and total and average session durations.
  • Asset Views – Provides content asset-based information such as time spent on a given asset, and tags associated with each content asset.
Session Details

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  • Visitor – The individual who is viewing your content experience. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
  • Experience – The name of the Recommend Track visited during the session.
  • Visit Time – The time and date stamp of the beginning of each session.
  • Engagement Score – The engagement score achieved by the visitor in the given session. The engagement score is a number of points you give to visitors once they have interacted with a content asset in the way which you have already defined as significant.
  • Total Views – The total number of content assets the visitor viewed during the session. If the visitor viewed a particular content asset multiple times, each of those views will be counted here.
  • Assets Viewed – The total number of unique content assets the visitor viewed during the session.
  • Total Time – The total time the visitor spent in your content experience.
  • Average View Time per Asset – The average time the visitor spent on content assets during their session. Calculated by dividing the Total Time by the Assets Viewed.
Visitor Details

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  • Visitor – The individual who viewed the content experience. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to a returning visitor, even though they are anonymous.
  • Experience – The name of the Recommend Track visited during the session.
  • Visit Time – The time and date stamp of the beginning of each session.
  • Account – The name of the account from which the visitor accessed your content experience.
  • Email Domain – If the visitor has been identified this field will display the domain of that email address. For example, for the email abc@example.com this field would display “example.com”
  • City – The city the visitor was in when they accessed the content experience.
  • Country – The country the visitor was in when they accessed the content experience.
  • Device – The type of device the visitor used to access the content experience. Examples include desktop and mobile.
  • Browser – The name and version of browser used to access the content experience. Examples include Chrome, Firefox, and Safari.
  • Operating System – The name and version of operating system used to access the content experience. Examples include Mac, Windows, and Linux.
UTM Parameters

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  • Visitor – The individual who is viewing your content experience. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
  • Experience – The name of the Recommend Track visited during the session.
  • Visit Time – The time and date stamp of the beginning of each session.

The following fields will only display values if you have set up UTM Parameters:

  • Source – Captures the value provided in the UTM source parameter in the PathFactory content experience URL.
  • Medium – Captures the value provided in the UTM medium parameter in the PathFactory content experience URL.
  • Term – Captures the value provided in the UTM term parameter in the PathFactory content experience URL.
  • Content – Captures the value provided in the UTM content parameter in the PathFactory content experience URL.
  • Campaign – Captures the value provided in the UTM campaign parameter in the PathFactory content experience URL.

Visitor Engagement Summary

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  • Visitor – The individual who is viewing your content experience. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
  • Experience – The name of the Recommend Track visited by the visitor.
  • Binger – If the visitor consumed two or more content assets during any of their sessions for a given experience they are considered a Binger, and this field will display “Yes.”
  • Captured – If the visitor was identified through a form fill on a given experience this field will display “Yes.”
  • Score – The total engagement score across all sessions for a given experience.
  • Total Views – The total asset views by a visitor for a given experience across all sessions.
  • Sessions – Total number of sessions a visitor had in a given experience.
  • Total Time – Total time a visitor has spent in a given experience across all sessions.
  • Views/Session – The views per sessions is calculated by dividing the Total Views by the total number of sessions by a visitor in a given experience.
  • Average Session Time – The average session time is calculated by dividing the Total Time by the total number of sessions.
  • First Visit – The time and date stamp of the beginning of the visitor’s first session for a given experience.
  • Last Visit – The time and date stamp of the beginning of the visitor’s last session for a given experience.

Visitor Activities

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  • Visitors – The total number of visitors whose engagement with your Recommend Tracks triggered Visitor Activities.
  • Bingers – The total number of visitors who viewed two or more content assets while engaging with your Recommend Tracks and triggering a Visitor Activity.
  • Top Visitor Activities (By Visitor Count) – The most frequently triggered Visitor Activities from your Recommend Tracks.
  • Visitor – The individual who is viewing your content experience. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
  • Experience – The name of the Recommend Track visited.
  • Time – The time and date stamp of when the Visitor Activity was triggered by the visitor.
  • Activity Name – The name given to the Visitor Activity that was trigged by the visitor.
  • Activity Type – The type of Visitor Activity that was triggered by the visitor. The three types include Specific Content Engagement, Multiple Asset Engagement, and Engagement Score.

Accounts

The Accounts tab allows you to view engagement data according to the accounts which have viewed your content experiences. 

Note
This table is only visible to clients who have purchased the one of PathFactory’s ABM Solutions packages. Click hereto learn more about this ABM Solutions package.

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  • Account – The name of the account viewing your content experiences, determined by IP addresses.
  • Experience – The name of the content experience viewed by an account.
  • Visitors – Total number of unique visitors who viewed a single content experience.
  • Known Visitors – Total number of unique visitors who have an email address associated with them who have viewed a given content experience.
  • Bingers – Total number of visitors who consumed two or more content assets during any of their sessions for a given experience.
  • Engagement Score – Total engagement score earned by visitors from a given account when interacting with a given content experience.
  • Total Views – Total number of content asset views by a visitor across all of their sessions. If the visitor viewed a specific content asset multiple times this will be reflected in this number.
  • Sessions – Total number of times a given content experience was visited by a specific account.
  • Views/Session – Average number of content asset views per session. This is calculated by dividing the total number of views by the total number of sessions.
  • Total Time – Total time spent in the given content experience by all known and anonymous visitors associated with the given account.
  • Total Incremental time this account spent on any asset after the first asset they consumed – Total time all known and unknown visitors from an account spent viewing content assets within a given content experience, minus the amount of time spent on the first content asset.
  • Average Session Time – The average amount of time a visitor has spent viewing a content experience across all sessions. This is calculated by dividing the Total Time by the number of sessions.
  • Average View Time – The average amount of time a visitor has spent viewing a content asset. This is calculated by dividing the Total Time by the Total Views.
  • Captures – The total number of visitors who identified themselves by filling out a form within the given content experience.
  • Likes – The total number of likes generated by all content assets within the given content experience.
  • Shares – The total number of times a content asset was shared from the given content experience.

Click Group by Account to roll up your data according to accounts.

Updated on July 5, 2022

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