Google Analytics

Summary This article covers: How to integrate your PathFactory instance with your Google Analytics account (to automatically send your PathFactory...

Google Analytics/PathFactory Integration High-level Page-View Screens This article will briefly show you what PathFactory data can look like in Google...

This article covers common questions about using UTM parameters in PathFactory, including: What are UTM parameters? How do I use...

This article outlines how customers can use Google event tracking in their PathFactory instance to unlock additional insights about visitors...