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Start Content Analysis

Manually initiating the analysis allows you to control when and what content is analyzed and fed into the recommendation pool. This step is required before recommendations can be made. Content analysis does not happen automatically at any scheduled interval, it must be initiated manually.

Content analysis consists of three steps:

  1. Define Content Source
  2. Group content in a source into Content Segments
  3. Create Content Pools by gathering multiple segments and applying inclusions and exclusion rules.

Every time an analysis is initiated, your website is crawled and indexed. Content analysis is a fresh exercise every time it is initiated, so any changes and new pages will also be crawled and indexed.

Currently, content analysis is a manually initiated process that can take several minutes. Automated periodic analysis and performance enhancements are planned to be released on a later date.

For a deeper look into how to configure your content see Configuring content source, segments, and pools.


Note: We recommend initiating the content configuration and analysis process before setting up your website property to give the Website Tools engine time to conduct a full analysis.

For the most up-to-date content recommendations, initiate a content analysis after your website or sitemap has been updated and you have created a content pool that contains your desired content segments. To learn more see Configuring content source, segments, and pools.

Note: Recommendations and website components, such as Guide and Concierge, are disabled for the duration of the content analysis. Please ensure that content pool rules are added before analysis is initiated.

If any inclusion and/or exclusion rules are defined in a content segment, they will be applied to the content pool before being recommended to website visitors. Once the content analysis is complete, website visitors will be served the most up-to-date content recommendations on your website.

Please note, you must purchase Website Journey Tracking to use Content Analysis. Please contact your CSM for more information.

Initiating Content Analysis

Before you begin, it will be helpful for you to know the following:

  • Your content source (a domain URL or a link to a sitemap)
  • The content segments you would like to add to the content pool
  • The content pool rules you would like to apply to the content segments

For more detailed instructions on configuring your content, see Configuring content source, segments, and pools.

To begin content analysis:

  1. Navigate to the Content Configuration screen
  2. Select the ‘Source & Segments’ tab
  3. If you are adding a new content source, click “+ Add Content Source” on the left and input your source name, select your source type, and enter the URL in the modal window that pops up.
  4. To create content segments, select a content source on the left. Then click on the “Add Segment” button on the right.
  5. In the modal window that pops up, add the URL paths that you would like to include in this segment. Click Save.
    • Note: Use full URL paths (eg. www.example.com/about/*), not relative paths (eg. /about/*).


  6. Navigate to the Content Pools tab.
  7. If you are creating a new content pool, click “Add Content Pool” on the left and input the content pool name.
  8. To configure your content pool, select your content pool and click “Add Segment” on the right. Segments will be added to the rule table below. You will be able to reorder the segment and create inclusion and exclusion rules.
  9. When your segments are added and the rule is defined, click “Analyze Content Pool” on the top right. Your content analysis will start.
Updated on April 13, 2023

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