You can integrate PathFactory with HubSpot and you can add Bizible to integrate all three of them. Follow the instructions below for your integration.
There are 2 points of integration between PathFactory and your HubSpot Account:
Identifying Visitors using Form Submissions and Email Tracking
PathFactory is able to identify anonymous visitors to your content tracks through standard PathFactory form or custom HubSpot form submissions
We can also identify visitors in the PathFactory platform (and therefore associate their engagement data with their contact info) when visitors enter your content tracks from a link within an email
Sending Engagement Data from PathFactory to HubSpot
Use Webhooks to send data triggered by specific events, like when a visitor meets an engagement score threshold or views a particular content asset
|If you want to export all available PathFactory data to a data warehouse PathFactory offers the ability to create Public API keys.|
A lead capture form is useful when you are driving unknown traffic to a PathFactory content track from a website or 3rd party site. When an unidentified visitor arrives at a content track, a lead capture form can be presented to obtain information from that visitor to identify them in both PathFactory and your Marketing Automation Platform (MAP).
Ensure your content track visitors are being identified by following these steps:
If you are using a standard PathFactory form:
Build a standard PathFactory form
Create a Form Capture Webhook
If you are using a custom HubSpot form:
Build your form in HubSpot
Add your form to the PathFactory platform using its updated embed code
Change the form’s embed code so that it grabs the visitor’s emailNote
See below for the step-by-step tutorial!
Step 1: Build a form in HubSpot
Use the HubSpot forms tool to create your form.
Copy the form’s embed code.Note
Read this article if you’re not sure where to find the embed code.
Step 2: Add the form to PathFactory
In the PathFactory Form Library, create a Custom HTML Form.
Custom HTML radio button
Use the form’s embed code that you copied from HubSpot in the Custom HTML field.
Form Embed Code example
Step 3: Change the embed code
You will need to make some modifications to this code when using it in PathFactory.Note
These changes will allow PathFactory to grab the visitor’s email address upon form submission. This can then be used to identify the visitor within PathFactory and associate their engagement data with their email.
Embed Form example
Integrating these 3 applications is nearly the same as integrating 2 of them. To add Bizible as an integrated service with PathFactory and HubSpot, use the steps listed for the procedure above, and when you get to the modifications, add the following before the embed code:
For more information on Bizible integration, click here.