Introduction to Content Tags

What are Content Tags?

Content tags are the labels you attach to content assets. Some tag types have limited options (such as language), but other categories allow for customized tags (such as topics). This means that you can create tags which are relevant to your business and most useful for organizing your content.

Why do you use Content Tags?

Content tags help you quickly sort your Content Library to find assets with particular attributes. For example, you can sort your assets by language, funnel stage, or topic, making it easier and faster to find what you need when building Content Tracks. Being able to create tags allows you to mark content in ways that are tailored to your business objectives.

Recommend Content Tracks allow you to make Topic and Asset Type tags visible to visitors. This allows visitors to self-select the content that they find most interesting and relevant.

Content tags also help you gain greater insight into your content analytics. Aggregating data according to various content tags can illuminate average view times per asset type, or which asset types have the best click-through rates.

Types of Tags


What is the content about? These tags could be related to product lines, services, solutions, or challenges that your prospects face. These are meant to be descriptive, and should use the language of your target audiences as you may want them to be public-facing with certain PathFactory features.


Product lines: Widgets, Gadgets, Carrying Cases
Solutions: Automation, Storage, Security, Recovery
Challenges: Quality improvement, Safety, Efficiency

Asset Type

How is the content presented? The Asset Type refers to the format of the content. A generic list of asset types appears below, however you can add or remove tags as necessary. Keep in mind that these tags can be made public-facing within certain PathFactory features.

Blog Post, Web Page, Industry Report, Video, Case Study, Infographic, Data Sheet, Article, White paper, Guide, Webinar, Presentation, Testimonial

Business Units

Which business unit does this content primarily apply to? These could be industry verticals, geographical regions, or internal departments. Often these tags are in the language of your organization and may not be relevant to prospects or other outside viewers. The most important thing to note about these tags is that they should be whatever are the most helpful for the internal organization of your content. These tags cannot be made public-facing.


Verticals: Automotive, Food and Beverage, Healthcare
Internal Departments: Marketing, Customer Experience, Support

Funnel Stages

Which part of the buyer’s journey does the content support? Tag your content with Funnel Stages to help internal users find relevant content when building Content Tracks, and to analyze content performance down the road. These tags are provided by the platform and cannot be made public-facing.

Funnel Stages typically represent the following periods of the buyer’s journey:

Top: brand awareness, market education
Middle: exploration of needs and validation of solutions (lead generation, lead conversion, lead qualification)
Bottom: preparing for Sales, evaluating solutions, comparing products/solutions

How do Content Tags work?

1. Create Tags

Add the tags from your organization’s tagging system to PathFactory.

2. Tag Content

Tag your content in the Content Library.

3. Organize and Analyze

Efficiently find content by sorting with tags, and analyze your content’s performance in relation to its tags.

Updated on April 14, 2023

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