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Excluding Website Paths from content analysis

Excluding URL paths from content analysis allows you to prevent select webpages from being analyzed and included in the recommendation pool.

Exclusions defined here do not impact Website Journey Tracking.

For example, if you would like to prevent generic pages, such as your Privacy Policy, Careers page, or Terms of Service from being included in the recommendation pool, you can add their URL paths to the exclusion table.

Commonly excluded pages and paths include:

  • About pages, such as /about
  • Career pages, such as /careers
  • Contact pages, such /contact or /contact-us
  • Legal and compliance pages, such as /privacy-policy, /termsofuse, /trademark, /cookies
  • Sitemaps, such as /sitemap
  • Blog listing pages, such as /blog
  • Documentation listing or FAQ pages, such as /help, /documentation, /faq

You can also use wildcards to exclude pages that follow a specified URL path. An asterisk (*) represents any subdirectory of the URL path.

For example, if your property domain is `www.example.com’:

  • If you use `blog`: this will only exclude the one page, ‘www.example.com/blog’ and not any page that has characters after that defined path.
  • If you use`blog/*`: all pages that include the path and any characters where the asterisk is will be excluded, such as ‘www.example.com/blog/title-1’ and ‘www.example.com/blog/title-2’
  • If you use`blog*`: all pages as above will be excluded as well as the/blog/ index page

Adding excluded Website Paths to the exclusion table

  1. Navigate to the `Website Indexing` table within your Property Management page by clicking on the `Recommendations` tab
  2. Click “Add Exclusions”
  3. Enter the path you would like to exclude.
    • Wild cards are supported
  4. Any URL paths entered prior to running your analysis will be excluded from content analysis and recommendations.
Note: If an exclusion is added after an analysis, you will need to re-run the analysis.


Updated on April 14, 2023

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