This article describes common terms and definitions that appear in Overview Reports within Path Analytics.

High-level engagement metrics

Sessions	Refers to the total amount of times visitors have visited a track.
Unique Visitors	Shows how many individual visitors visited a track.
Content Asset Views	Refers to how many total assets were viewed by visitors over total sessions.
Form Captures	How many forms were captured over all sessions.
Avg. Session Time	Refers to the average session time over all sessions.
Avg. Views / Session	Shows how many assets were viewed on average per session.
Unique Bingers	Refers to unique visitors who viewed 2 or more assets in a track in a session.
Previous Range %	Indicates how metrics are trending, comparing the filtered dates to previous time frame of the same range (color coded: green for increase, red for decrease)

Percentage of lift

Lift in Views	Refers to the overall increase in views resulting from assets viewed beyond the first content asset in a track.
Lift in Engagement time	Refers to the overall increase in engagement time resulting from assets viewed beyond the first content asset in a track.

Content Track Summary

Track Type Name	Indicates whether the experience is a Recommend track or Target track.
Child Folder Name	Indicates the sub-folder/folder that the track resides in within the PathFactory instance.
Track (Name)	Indicates the internal name of the track.
Sessions	Refers to the total amount of times your audience has visited a track.
Avg. Session Time	Refers to the average engagement time across all sessions.
Unique Visitors	Shows how many individual visitors engaged with a track.
Unique Bingers	Refers to unique visitors who viewed 2 or more assets in a track in a session.
Visitor Binge Rate	Represents the % of unique visitors that viewed 2 or more assets in a track in a session.
Known Visitors	The number of visitors from a known audience.
Unknown Visitors	The number of visitors form an unknown audience.
Content Asset Views	Refers to how many total assets were viewed by visitors across all sessions.
Avg. Content Asset Views / Session	Shows how many assets were viewed on average per session.
Incremental Content Asset Views	Refers to the additional asset views to supplementary content, beyond the first content asset in a track.
Form Captures	The total number of forms filled over all sessions.

Content Track Folders Summary

Track Type Name	Indicates whether the experience is a Recommend track or Target track.
Child Folder Name	Indicates the sub-folder  that the track resides in within the PathFactory instance.
Parent Folder Name	The primary folder under which sub-folders may be grouped.
Sessions	Refers to the total amount of times your audience has visited a track.
Avg. Session Time	Refers to the average engagement time across all sessions.
Unique Visitors	Shows how many individual visitors engaged with a track.
Unique Bingers	Refers to unique visitors who viewed 2 or more assets in a track in a session.
Visitor Binge Rate	Represents the % of unique visitors that viewed 2 or more assets in a track in a session.
Known Visitors	The number of visitors from a known audience.
Unknown Visitors	The number of visitors form an unknown audience.
Content Asset Views	Refers to how many total assets were viewed by visitors across all sessions.
Avg. Content Asset Views / Session	Shows how many assets were viewed on average per session.
Incremental Content Asset Views	Refers to the additional asset views to supplementary content, beyond the first content asset in a track.
Form Captures	The total number of forms filled over all sessions.

Content Page Views

Title	Indicates the internal name of the content.
View Time	Shows total view time for a piece of content.
Avg. View Time	Refers to the average view time of a piece of content
Unique Visitors	Refers to how many individual visitors viewed a piece of content
Page Views	Indicates the total number of asset views

Query String Performance (Pt 1)

UTM Campaign	Indicates the given query string associated with Campaign.
UTM Content	Indicates the given query string associated with Content.
UTM Medium	Indicates the given query string associated with Medium.
UTM Source	Indicates the given query string associated with Source.
UTM Term	Indicates the given query string associated with Term.
Sessions	Refers to the total amount of times visitors have visited from a UTM Campaign link.
Session Time	Shows the total amount of time spent over all sessions from a UTM Campaign link.
Avg. Session Time	Shows the average amount of time spent per session from a UTM Campaign link.
Avg. Content Asset Views/Session	Shows how many assets were viewed on average per session from a UTM Campaign link.

Query String Performance (Pt 2)

Known Bingers	Shows the total number of known visitors who viewed 2 or more asse
Known Visitors	Shows the total number of known visitors.
Unique Views	Shows the total number of views generated by unique visitors.
Unique Visitors	Shows the total number of individual visitors.
Unknown Visitors	Shows the total number of unknown visitors.
Content Asset Views	Shows the total number of asset views.
Visitor Binge Rate	Shows the percentage of visitors who viewed 2 or more assets.
Engagement Score	Indicates the total engagement score accumulated by all visitors from a UTM Campaign link.